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Foresight LAB

Foresight Lab's purpose is to capture and disseminate a body of industry knowledge, trends and needs.

Foresight Lab is researching the adoption, use and impact of new technologies in Games, Film, TV, Performance and Digital Entertainment.

WhereNationwide
Led byGoldsmiths, University of London

Who we are

We map the future landscape, showcase a robust and compelling evidence base for what works and aggregate, analyse and share rich and diverse data comprising the evidence-base.

Foresight Lab’s role in the CoSTAR network is to capture and disseminate a body of industry knowledge, trends and needs – present and future. We’ll do this by collecting, synthesising and analysing data to provide intelligence, insight and foresight, informing research, innovation and investment. Our work will assist in understanding the opportunities and impacts of emerging technologies, and in planning and investing on the basis of a robust evidence base. 

Foresight Lab partners

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Research

Foresight

Predicting possible futures by analysing trends in technology, industry and audiences.

Foresight is a term used to describe an amorphous collection of fields and methods that enhance understanding of plausible and preferred futures. Our approach is rooted in the strategic context of the CoSTAR programme, embedded in industry and the interests of the public.

Our work will help to inform financial decision-making for investors and those seeking investment, work with CTOs to shape their R&D priorities, and help creatives understand the technology of tomorrow. Led by Goldsmiths, University of London with partners i2 Media Research and Station 12, we are providing foresight into how the Creative Industries will evolve in the years and decades to come, integrating multiple perspectives to make sense of change.   

Our approach to foresight involves two complementary workstreams, Moments and Humans. Moments is where strategic foresight, investment awareness, technical expertise, and speculative design meet. Humans brings these inquiries into an experiential investigation, for workers and audiences, using foresight, UX research, psychology, and design.

Both workstreams are supported by the Foresight Board, a diverse group of industry leaders reflecting creative convergence.

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Research practices

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Our team

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Professor Jonny Freeman

Director, CoSTAR Foresight Lab
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Professor Graham Hitchen

Director of Policy
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Professor Frauke Zeller

Director of New Forms of Data
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Rishi Coupland

Director of Insight
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André Piza

Programme Manager
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Professor Melissa Terras

Principal Data Scientist
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Brian Tarran

Senior Research and Statistics Editor
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Cimeon Ellerton-Kay

Research Fellow
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David Johnston

Creative Technology Industry Manager
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Gavin Inglis

Research Software Engineer
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John Sandow

Data Manager
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Joshua Dedman

Research Consultant
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Marta Moretto

Consultant
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Dr Katya Tarnovskaya

Research Associate
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Noemi Ponzoni

Researcher
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Petra Lindnerova

Project Administrator
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Dr Vicki Williams

Policy and Partnerships Manager
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Brendan Miles

Industry Consultant
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Kat Pegler

Challenge Fund Producer – Equitable Futures in Screen
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Dr Vikki Jones

Postdoctoral Researcher
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Jac Sanscartier

Goldsmiths, University of London
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Daniel McCarthy

Loughborough University London

Former collaborators

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Tom Steer

Programme Manager
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Suzanne R Black

Postdoctoral Research Associate