Closed callAI for Film and Digital Content Production
A dive into CoSTAR National Lab's cutting edge AI digital content production explorations.




This event dived into the CoSTAR National Lab’s latest research into AI video production pipelines, and how these might be applied in different creative use cases. The day featured a combination of presentations, hands on technology demonstrations, and collaborative knowledge sharing and idea generation activities.

Sessions will include an early preview of the CoSTAR National Lab’s research into open-source AI-powered production workflows, and applications of AI-enabled image and video content. Specific focal points include:
- Training of generative AI models for creating a digital likeness of a character
- Driving motion of AI characters from live actor performances
- Dressing characters using AI supported costume design techniques
- Challenges and opportunities with respect to legal and ethical considerations and inclusive representation in this space
The workshop is designed to help companies explore how these developments might be relevant to their creative R&D projects, for experimental trials within production environments, or novel digital content creation opportunities. Feedback from industry gathered on the day will also help inform the development of future opportunities to be rolled out by the CoSTAR National Lab.
UK-based creative, production or technology focussed SMEs operating in the Screen Sector. This might include those working in film and TV development, animation, visual effects, post-production, pre-visualisation, or digital content creation, as well as those working in new forms of media and emerging technology.
- Attendees did not need to be AI specialists. Some prior experience of exploration of AI and/or working on emerging technology-focussed R&D projects may be beneficial but is not required.
- Companies were selected for the workshop based on their strategic alignment with this opportunity, and their potential to benefit from the workshop and take forward some of the outputs into practical opportunities going forward.
- Up to two people from each company were invited to attend the workshop. Ideally these attendees represented a combination of creative, business and technical interests.
Supported by CoSTAR National Lab Prototypes and Pilots Programme costar.pilots@rhul.ac.uk
CoSTAR is committed to ensuring all our activities are as inclusive as possible for the industry we serve.
We strongly encourage applications from businesses led by those from diverse backgrounds and those currently under-represented in the creative technology sector. All are welcomed to take part regardless of age, sex, gender identity, ethnicity, socio-economic background, (dis)ability (visible or hidden, physical or mental), sexuality, religion or belief.

An Access Bursary is available to support participation, in line with our Social Impact Plan, for eligible individuals who may face additional barriers to participation. Find out more.
This is an initiative led by the CoSTAR National Lab as part of the Prototypes and Pilots Programme. costar.pilots@rhul.ac.uk