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An artistic illustration by Yutong Liu (Kingston School of Art) depicting a woman interacting with a grid of digital tiles overlaid with binary code, representing AI creativity and human-technology collaboration
CoSTAR Network

CoSTAR AI for Creativity

The CoSTAR AI for Creativity initiative equips UK creative companies with the tools to explore AI's potential responsibly through:

  • Research insights
  • Interactive workshops
  • Business support
  • Funding programmes
  • Access to cutting-edge AI compute infrastructure.

This new initiative will support companies on their journey to AI adoption, while preserving essential principles around responsible AI, control of IP, and human creativity.  We will showcase projects which move the dial for creative innovation, and can act as examples of best practice for the wider industry.

AI for Creativity

News & Events

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News

What is the AI Compute Infrastructure?

Launching in 2026, CoSTAR Network will be introducing a state-of-the-art AI compute infrastructure. Find out about the full specifications that will be available across CoSTAR Network from 2026.

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An illustration representing the P3R (Performance, Participation, Provenance and Reward) project, exploring ethical approaches to AI in live performance as part of the BRAID research programme
Project

P3R, exploring ethical approaches to AI in live performance

Part of the BRAID research programme exploring responsible use of AI, CoSTAR’s 'P3R: Performance, Participation, Provenance and Reward' is a £1 million demonstrator project exploring how ethical approaches to AI can support new models for live performance across the UK.

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Cover of the CoSTAR National Lab report 'Time to ACCCT: An AI Copyright Framework for UK Creative Industries'
National Lab

Time to ACCCT: an AI copyright framework for UK creative industries

This report considers the challenges in developing a publicly available, machine-readable approach to copyright consent that protects the interests of copyright holders whilst allowing AI companies to legally access data. It is published by CoSTAR National Lab with the support of DECaDE and Sheridans.

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National Lab

CoSTAR AI Expertise

Discover more about the CoSTAR National Lab Creative AI Futures Team. Embedding cutting-edge AI advances into creative industry pipelines and providing access to tools and technologies.

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News

CoSTAR Network response to the Government's AI Adoption Plan for the Creative Industries

Earlier this month, the UK government published an AI Adoption Plan for the Creative Industries. This article outlines how the CoSTAR Network seeks to engage with the suggestions made in this Plan.

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Funding & Support

CoSTAR Emerge-AI

Rehearsal for a Megaverse virtual townhouse production at Futures Studio, CoSTAR National Lab, demonstrating the kind of immersive AI-driven creative work supported by the CoSTAR Emerge-AI programme

CoSTAR Emerge-AI is here - the next evolution of our successful Ideate and Evolve programmes. Emerge-AI goes further by placing artificial intelligence at the heart of its offer, bringing together world-leading industry and research expertise with bespoke access to AI compute and Cloud credits. Designed specifically for early-stage creative technology companies working with AI, this programme offers bespoke business support, product development guidance, and commercialisation expertise — all tailored to where your company is in its growth journey.

Rehearsal for a Megaverse virtual townhouse production at Futures Studio, CoSTAR National Lab, demonstrating the kind of immersive AI-driven creative work supported by the CoSTAR Emerge-AI programme
AI Research Insights

Reports, papers and articles shaping the future of AI in the UK's creative industries

 A person in a darkened space surrounded by large immersive digital projections, representing the kind of audience experiences being shaped by CoSTAR AI research

Discover the latest AI research from CoSTAR Network's UK-wide team of world-class researchers, academics and experts.

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 A person in a darkened space surrounded by large immersive digital projections, representing the kind of audience experiences being shaped by CoSTAR AI research

Previous AI projects at CoSTAR

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Participants in a workshop on AI tools and creative workflows at the CoSTAR National Lab, Futures Studio, October 2025
A session at the CoSTAR National Lab exploring Gamma1Target's inclusive AI video production technology, September 2025
An afternoon briefing session during the CoSTAR National Lab AI Squad event at Futures Studio, March 2026
A collaborative session between the CoSTAR National Lab, the National Film and Television School, and a project known as Maggie, exploring generative AI in creative production
A demonstration of generative AI story arc tools developed as part of the CoSTAR National Lab's Conjuring Convergent research project

CoSTAR AI for Creativity is brought to you by:

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Image Credit: Yutong Liu & Kingston School of Art

This image shows an individual with orange hair interacting with a large, abstract digital mirrored structure. The structure is composed of squares in varying shades of green, orange, white, and black which are pieced together to reflect the individual’s figure. The figure's hand is extended as if pointing to or interacting with the mirrored structure. Behind the  structure are streams of binary code (0s and 1s) in orange, flowing towards the digital grid.https://betterimagesofai.org | https://creativecommons.org/licenses/by/4.0/