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Call OpenThe Creative Intelligence Award

A co-commissioned award from CoSTAR and Southbank Centre inviting UK businesses to explore the intersection of creativity and technology

Image of an eye with a filter showing the shadings in purple and orange for illustration
Led byCoSTAR and Southbank Centre
Supported byUKRI
Call opens28 Oct 2026, 2pm
Call closes17 Dec 2026, 2pm
Overview

Southbank Centre and CoSTAR National Lab, supported by UKRI, are inviting proposals for the Creative Intelligence Award, a new co-commission designed to support ambitious creative work at the intersection of creativity and technology. 

Creative Intelligence looks at how artists, AI and digital innovation are reshaping how we live, imagine and create. The Creative Intelligence Award extends that ambition into an R&D opportunity: helping a UK creative company progress an idea through focused development, technical experimentation, infrastructure access and expert support, before sharing the resulting work with audiences at Southbank Centre at Creative Intelligence 2027. 

We welcome proposals from creative companies with a strong idea that is ready to be completed, honed or technically advanced. Proposals should demonstrate a compelling creative ambition and a clear role for emerging technology.  

What we're looking for

We are looking for

  • Original creative concepts that use AI, immersive, real-time, virtual production, or other emerging technologies in meaningful ways.
  • Projects that work across any artforms (classical and contemporary music, theatre, dance, literature, visual arts, live art, design, architecture, food, film, gaming, applied design) and we encourage a multi-artform/cross disciplinary application that pushes boundaries.
  • Projects with a credible development pathway and a clear case for how the Creative Intelligence Award would unlock progress that would otherwise be difficult to achieve.
  • Projects and companies that have experience of integrating technology creatively in their work and that have the potential to connect with a wide range of audiences.
  • Ideas that can make productive use of CoSTAR facilities, compute resource, research expertise and prototyping support.
  • A project to be presented at Southbank Centre's Creative Intelligence festival in November 2027.
  • Work that has the potential to tour in the future, nationally and internationally.

We are particularly interested in work where technology is integral to the creative proposition, rather than an add-on, and where access to CoSTAR expertise, infrastructure, and prototyping support will significantly advance the project.

Eligibility 

The Creative Intelligence Award is open to UK-based creative companies and consortia working across the creative industries. Creative practitioners, artists, technologists, researchers and sole traders may participate, but the lead applicant must be a UK-based company or other eligible UK legal entity able to receive CoSTAR funding: 

  • The lead applicant must be registered and trading in the UK.
  • The project team and funded project activity must be based in the UK.
  • Applicants should intend to develop and exploit the results of the funded work from the UK.
  • Applications may involve creative practitioners, artists, researchers, technologists, and partner organisations where they strengthen the proposal.
  • The successful applicant will be required to complete due diligence and contracting before the project begins.
What's on offer

Successful applicants will receive a comprehensive support package combining grant funding, in-kind facilities access, and technical guidance to develop a working prototype or proof of concept. 

  • £50,000 support grant Applicant Guidance
  • 2 x 5 days access to the studio at Pinewood Studios
  • 3 days pre-show testing with CoSTAR
  • Access to AI compute and cloud credits (up to £25k)
  • 1 Prototyping team sprint (up to 6 weeks) 
  • Opportunity to showcase at Creative Intelligence 2027 – Southbank Centre
  • Curatorial and producing support from Southbank Centre, from inception to presentation
  • 20 hours of mentorship post award completion
Application pack

Essential documents

Please note the Budget and the Project Plan must be completed and uploaded to your application. The download should start immediately when you click the link and be saved automatically to your designated downloads folder.

All other documents are both viewable in your browser or available for download if you need. For accessibility reasons you have any issues reading any of these documents please do not hesitate to contact us at costar.pilots@rhul.ac.uk

Applicant Guidance

Budget

Budget Guidance

Budget Template walkthrough

Project Plan

Summary of Terms

Application Questions

Timeline

Key dates

Wednesday 28 October 2026, 14:00 GMT | Call opens

Monday 16 November at 14:00 GMT | Webinar Q&A session with CoSTAR and Southbank Centre teams

Thursday 17 December 14:00 GMT | Call closes

Late February 2027 | Contacting the successful applicant and beginning contracting

Spring to August 2027 | Project development and agreed access plan

July 2027 | Midpoint project review in line with Southbank Centre’s curation of Creative Intelligence 2027

Autumn 2027 | Public showcase at Southbank Centre Creative Intelligence 2027

Following contracting, the successful applicant will work with CoSTAR and Southbank Centre to agree a project access and development plan. The plan will confirm the most useful combination of studio time, technical support, compute, prototyping, mentorship, and curatorial input. 

Development activity will take place through Spring and Summer 2027, with progress points agreed by the partners and applicant. Reviews will be ongoing, with a mid-point review in July 2027 in line with the curation timeline of Creative Intelligence 2027, to confirm the readiness of the project for public presentation. 

The developed project will be presented at Creative Intelligence 2027, subject to final curatorial production planning. 

FAQs