Policy Snapshot: Creative Technology in India
This policy snapshot on India presents a high-level summary of policies and strategies related to the Creative Industries and convergent technology innovation.
Posted: 29 June 2025
This policy snapshot on India presents a high-level summary of policies and strategies related to the Creative Industries and convergent technology innovation.
A key set of policy initiatives have been developed in India over recent years around the theme of AVGC (later expanded into AVGC-XR), a term devised by the Indian government to support those aspects of the Creative Industries deemed to be most significant and of highest-growth potential. Sectors covered by ‘AVGC-XR’ are Animation, Visual Effects, Gaming, Comics, along with Extended Reality. There have been a series of important policy interventions in these sectors, with AVGC-XR becoming central to regional and national governmental policy over recent years.
This snapshot report presents:
• an overview of India’s creative economy and technology landscape, including its economic contribution, digitalisation and AI;
• government policies and initiatives for the AVGC-XR sector;
• challenges and policy recommendations for the AVGC-XR sector.
‘Development, skill enhancement, innovation, and supportive regulatory measures’. – the Minister of Information and Broadcasting Secretary Sanjay Jaju This policy [the National AVGC-XR Policy] is set to provide a comprehensive framework to boost the AVGC sectors and aims to enhance India’s global competitiveness by fostering infrastructure development.
With the collaborative efforts of multiple government bodies and industry stakeholders, India has implemented several policies to enhance the growth of the AVGC-XR sector over time. Developed by the AVGC Promotion Task Force and modelled on regional work led by Karnataka and Telangana, the Draft National Policy for AVGC-XR sector has aimed to make India a global powerhouse for AVGC-XR products and services, fostering infrastructure development, skill enhancement, research and innovation. Subsequent government initiatives have contributed to further AVGC-XR development, transforming the sector into a strong ecosystem with state-of-the-art infrastructure, relevant skills programmes and international collaborations. India’s government has established a number of Centres of Excellence, which have grown new talents and fostered research. India’s various financial incentives have facilitated innovation, boosted employment and attracted international investment.