Exploring Governance in AI-Enabled Live Event Contexts
AI-enabled live events promise immersive, personalised experiences – but they depend on collecting and using personal data, including biometric and identity information, in ways that existing governance frameworks were not designed to address. This report presents findings from the AHRC funded P3R programme, investigating how people evaluate consent, control, compensation, fairness, and identity in these prospective contexts.
Posted: 13 July 2026
Exploring Governance in AI-Enabled Live Event Contexts
Imagine a live music venue where your wristband tracks your movement, an avatar copies your gestures in real time, AI generates a personalised highlight reel of your night, and your likeness might end up in a merchandise drop or promotional video. This is not science fiction – it is the near-term design space for AI-enabled live events. The question is whether the people attending those events would ever actually consent to it.
That question is what this report, the second work package of the AHRC funded BRAID P3R programme, set out to answer. Working with 73 participants across two UK university locations – students with a genuine interest in live music and technology – we tested how people respond to specific AI-enabled experiences when shown concrete governance safeguards, compensation options and identity trade-offs.
The methodology was built around a Design Fiction which can be viewed in our blog based on this report below: