Webinar: Unlocking the Surprising Potential of your Existing IP​

Date: Wednesday 16 September

Time: 1:30 PM - 2:30 PM

Summary

The rise of AI debates have forced deeper discussions about IP onto the wider agenda, but what exactly is IP? And how can it impact your creative venture? In a fast-paced online workshop, experienced IP innovator and CoSTAR mentor, Erica Wolfe-Murray of Lola Media, will help you explore how your existing assets and IP can underpin commercial growth, help you build new audiences and additional revenues, exploiting your IP in ways you may never have considered. In bite-sized chunks, with easy exercises to move your business forward, this session will ensure you see IP in totally fresh way.​

Contributors

Erica Wolfe-Murray, Founder of Lola Media

Erica Wolfe-Murray runs Lola Media, an innovation studio helping creative and tech companies to harness their existing / new IP to generate inventive products / services, develop additional audiences and imaginative business models fostering growth and commercial resilience.

Nicole Stewart Rushworth, Enterprise & Commercialisation Lead Producer at CoSTAR National Lab

Nicole is the Enterprise & Commercialisation Lead Producer at CoSTAR National Lab, responsible for the day to day running of the E&C programmes. Nicole has a background in immersive technology and has worked across the creative industries supporting startups and organisations to achieve the next steps in their growth journeys.