Immersive.es
Reimagining audience experience before, during and after events.
Immersive.es
Pioneering a personalised digital ticket to reimagine the audience journey and ticketing workflow
The Company
Immersiv.es Group is reimagining live event engagement through the Immersive Ticket — a personalised digital companion enhancing audience experience before, during and after events.
The Project
As part of Ideate, the company used access to the Futures Studio to prototype smart ticketing workflows, test user journeys and develop an AR activation for Ode Islands at the Edinburgh Fringe.
Outcomes to Date
The pilot demonstrated new forms of interactive audience connection and validated technical direction through experimentation with motion capture and virtual production tools.
Next Steps
Immersiv.es is now moving into fuller development, refining its CMS and AI personalisation, while building an investor and pilot pipeline for 2026.
“CoSTAR gave us an environment to experiment with cutting-edge tools, test new workflows and collaborate with technical specialists and mentors. Without the Futures Studio we would not have been able to spread our creative wings so broadly. We had the opportunity to engage in motion capture recording, virtual production studio work, and validate our technical direction. Ode Islands became a success at this year’s Fringe, selling out and receiving strong reviews, including four stars in The Guardian.”