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Case Study

SAIReco

SAIReco-at-Ideate-Showcase-IdeateShowcase-178
Case study

SAIReco

Asmar Nadeem ,  Armin Mustafa and  Mahrukh Awan from SAIReco posing for photo with Edith Bowman at Tech Impact Award

Pioneering socially responsible AI for real-time video transformation

CoSTAR Ideate 2025

SAIReco

SAIReco pioneers socially responsible AI for real-time video transformation, developing tools that generate rich contextual video understanding, accessibility-ready outputs and narrative scene descriptions.

The Project

Through CoSTAR Ideate, SAIReco accessed the National Lab’s AI Compute infrastructure to refine its MVP , establish a synthetic data pipeline and fine-tune customised models essential for scalability.

Outcomes to Date

The company completed structured mentoring and accelerator support, including team capability gap analysis and financial forecasting for growth. SAIReco has since been shortlisted for Best Innovation in Accessible Tech at the Tech Impact Awards 2025.

Next Steps

SAIReco is expanding its market presence through pilot programmes and strategic partner engagement for wider distribution.

“Without CoSTAR, SAIReco would not have been able to identify the critical gaps in our team, access the compute resources to perfect our synthetic data pipeline, or fine-tune the custom models essential for our product. CoSTAR gave us an environment to validate market needs, strategise client acquisition, and translate our technical capabilities into a scalable business approach.”

Photo of Asmar Nadeem SAIReco at CoSTAR SAIReco founder Asmar Nadeem

The Company

SAIReco pioneers socially responsible AI for real-time video transformation, developing tools that generate rich contextual video understanding, accessibility-ready outputs and narrative scene descriptions.

The Project

Through CoSTAR Ideate, SAIReco accessed the National Lab’s AI Compute infrastructure to refine its MVP , establish a synthetic data pipeline and fine-tune customised models essential for scalability.

Outcomes to Date

The company completed structured mentoring and accelerator support, including team capability gap analysis and financial forecasting for growth. SAIReco has since been shortlisted for Best Innovation in Accessible Tech at the Tech Impact Awards 2025.

Next Steps

SAIReco is expanding its market presence through pilot programmes and strategic partner engagement for wider distribution.