The Grey Hill
Supporting theatres to embrace digital transformation
The Grey Hill
Generating new revenue streams and accessibility through innovative theatre production and publishing pipelines
The Company / Partners
The Grey Hill is supporting theatres to embrace digital transformation through tailored digital storefronts for audiobooks and eBooks. The platform helps venues
generate new revenue streams, explore innovative production approaches, and enhance accessibility through live digital events and digital content distribution.
The Project
In 2025, The Grey Hill participated in CoSTAR’s Ideate Enterprise and Commercialisation programme. Through access to CoSTAR Live Lab expertise and structured business support, the company accelerated the development of its digital innovation offer
for the theatre sector.
Outcomes to Date
During Ideate, The Grey Hill developed a data analytics MVP designed to strengthen theatre production pipelines by providing valuable audience insight. This capability enables organisations to de-risk investment decisions, optimise touring strategies and expand audience reach. The company also benefited from weekly business training and targeted mentorship, helping strengthen commercial planning and organisational capability at a critical stage of growth.
Next Steps
The Grey Hill is now working with theatre and publishing partners across France and Scotland to build out its audiobook and eBook app. The company aims to launch with five initial clients and is continuing global business development engagement, with sector visits planned to Canada and Sweden in 2026.
“This opportunity has enabled me to develop a unique skillset within the theatre sector, focusing on sales, digital content creation, contracts and data. Without CoSTAR Ideate I wouldn’t have gotten to this stage as fast.”
The Grey Hill Founder, Barry Robertson