Dwel AI Ltd

Dwel (dwel.ai) gives every place a voice. Visitors to museums, galleries, heritage sites and other physical spaces - including retail and tourism destinations - can ask questions out loud and get answers drawn from the venue's own knowledge, in the venue's own voice, at their own pace and in their own language.  Unlike general-purpose AI tools, Dwel speaks with the authority of the place itself. Each guide is built from content the venue owns and controls, and Dwel's Place Intelligence Engine (PIE)™ links every answer to where the visitor is standing. There's no hardware and no app to download: visitors simply scan and start talking. Venues can go live in under a week, make updates the same day, and access insights drawn from their visitors' anonymised conversation data.  Dwel's early deployments include The National Gallery and Camden Council. At the National Gallery, 70 visitors asked more than 3,500 questions during the pilot, which led to a year-long commission for the Gallery's Masterpiece Tour. Dwel is supported by Innovate UK, CoSTAR, Barclays Eagle Labs, NVIDIA, ElevenLabs and Google for Startups.  

Dwel was founded by Jon Meggitt, Simon Hobbs and Alex Book, long-time collaborators with more than 20 years' experience each in digital and visitor experiences. Jon and Simon previously co-founded the digital agency FUSE, which was acquired by Golin/IPG in 2012.  Media enquiries: hello@dwel.ai