Evolve MentorErica Wolfe-Murray

Erica Wolfe-Murray runs Lola Media, an innovation studio helping creative and tech companies to harness their existing/new IP to generate inventive products/services, develop additional audiences and imaginative business models fostering growth and commercial resilience. Building her career in blue-chip advertising, design, tv production and licensing both as a creative head and an FD, she has a reputation for inventively exploiting IP in new, effective ways by identifying overlooked growth potential. Erica's 500+ past clients range from renowned brands to emergent createch and incubators.  Her deeply rewarding journey as a mentor includes the acclaimed 2014-16 Growth Accelerator programme, 5 years as lead on the BFI/National Lottery Female Founders Scale-up Programme and for the Clore Fellowship. She is on the advisory boards for VR, games, scripted/unscripted content companies and wrote ‘Simple Tips, Smart Ideas: Build a Bigger Better Business’, a 2020 Business Book Award finalist, to support micro business founders.