Magnetic

Magnetic is an Extended Reality (XR) studio creating interactive entertainment and pioneering new creative tech. Our current focus is to build a unique toolfor crafting humour in immersive media and our product in development is QuipIt. This plugin fuses humour, AI and neuroscience to create personalisedexperiences that are cost-effective, meaningful, and accessible. Siobhan McDonnell is the Creative Producer and Jane Gauntlett is Artistic Director of Magnetic.