Director, CoSTAR Foresight LabProfessor Jonny Freeman

Jonathan Freeman is a specialist in creative arts and media research, combining academic and commercial expertise in media psychology. With over 25 years of externally funded research, he applies an interdisciplinary approach at the intersection of the Creative Industries, Psychology, Design, Education, and Computing. His work spans cultural and commercial sectors, including immersive media, games, live performance, social media, and smart environments. Focused on user experience, he explores impact and opportunities across the creative value chain to enhance service delivery and sustainability.