Creative HeadProfessor Will Saunders MBE

Will is a Professor of Creative Industries at Royal Holloway University and the Creative Lead for the CoSTAR National Lab, jointly chairing the CoSTAR Network's prototyping and pilots programme. He also leads the WorldBuilding Team who have recently been awarded a £1.2million grant to explore how ethical AI could support a more equitable live music industry. With over 30 years industry experience in screen and performance, he co-authored the DCMS Culture Is Digital Report was awarded an MBE for services to the Creative Industries in 2024.