Certain Uncertainties
Presented from a UK perspective, this report identifies forces shaping the world in which CoSTAR and the wider creative sector’s activities are unfolding.
Posted: 10 February 2025
"Our social fabric has frayed, and technology has made us vulnerable as much as powerful. Economies are exceedingly complex, and our changing environment will demand new ways to anticipate chaos. Politics are transactional, in flux, and the old rules no longer apply. This is a model of our present moment."
This report presents foresight research conducted by the CoSTAR Foresight Lab in partnership with i2 media research. Presented from a UK perspective, it has identified forces affecting the world in which CoSTAR and the wider creative sector’s activities are unfolding.
Forces, or drivers, are a common method in foresight studies, and can be used to make sense of the wider context. Often this allows us to hypothesise around possible cause-and-effect relationships in emergent, on-the-ground issues. Forces driving change are certain and well-known, though their trajectory is uncertain. Typically, they have a clear presence dating back a decade and are expected to influence the next decade in uncertain ways. They are certain uncertainties.