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Foresight LAB
research

Introduction to Moments

A foresight study on the Creative Industries

Posted: 12 December 2024
Lin Po TsenLin Po TsenLin Po Tsen
Image CreditLin Po Tsen
AuthorsJac Sanscartier, Noemi Ponzoni, Prof Jonny Freeman

"We are experiencing a critical transition in media, culture, and creativity. The story of film, TV, gaming, and live performance over the last decade, and the shape the creative industries have taken, reflects a constellation of decisions we’ve made."

About

'Moments', one of our foresight workstreams, comprises an iterative, interdisciplinary research approach exploring emergence from a systems lens, where strategic foresight, investment awareness, technical expertise, and speculative design meet. 'Moments' inquiries are developed through a co-evolving research process with our Foresight Board, comprising 14 leaders in the sector, supported by a range of parallel research activities.

Forces, or drivers, are a common method in foresight studies, and can be used to make sense of the wider context. Often this allows us to hypothesise around possible cause-and-effect relationships in emergent, on-the-ground issues. Forces driving change are certain and well-known, though their trajectory is uncertain. Typically, they have a clear presence dating back a decade and are expected to influence the next decade in uncertain ways. They are certain uncertainties.

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