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Foresight LAB
research

Scenarios in Creative Convergence

Media production and its role in future resilience

Posted: 09 October 2025
Abstract swirl of teal, blue, purple, and gold with a shimmering, textured appearance.Abstract swirl of teal, blue, purple, and gold with a shimmering, textured appearance.Abstract swirl of teal, blue, purple, and gold with a shimmering, textured appearance.
Image CreditVictoria Alexander
AuthorsJac Sanscartier, Noemi Ponzoni, Lewis Turner-Brown, Anna Stewart, Jonathan Freeman

"Our role as applied researchers is to not only surface priorities, but to explore these uncertain pockets that go unexamined. This report is a provocation for how we conceptualise the creative sector’s convergent nature, and acts as a first draft for further discourse."

About

This report builds on Foresight Lab's earlier work, but shifts focus to areas that are often overlooked or harder to define.

Rather than treating the creative industries as fixed or separate from wider society, we look at them as a flexible system — made up of people, technologies, and ideas — that can adapt and contribute in unexpected ways. The scenarios in this report are not predictions. They are tools to help us think differently, ask better questions, and imagine new possibilities.

We believe creativity has a unique role in helping people make sense of change. Whether through media, design, or storytelling, it can support wellbeing, foster connection, and offer new ways of seeing the world. That’s why we encourage collaboration across sectors — between artists, researchers, technologists, and policymakers — to unlock the full potential of creative work.

This report is an invitation to explore what the creative sector might become, and how it can help shape a more resilient and responsive future.