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Sustainability Impacts of Convergent Technologies in the UK Creative Industries

Explore sustainability impacts of convergent technologies in the Foresight Lab’s latest report

Posted: 10 April 2025
A film still from The Great Endeavour, directed and designed by Liam Young, 2024. The image shows an aerial view of a large solar farm in a desert landscape. Rows of solar panels are arranged in a grid pattern, with some sections appearing darker and others lighter, possibly due to the angle of sunlight or different types of panels. The ground is sandy and dotted with sparse vegetation. There is a bright reflection of sunlight near the centre of the image.A film still from The Great Endeavour, directed and designed by Liam Young, 2024. The image shows an aerial view of a large solar farm in a desert landscape. Rows of solar panels are arranged in a grid pattern, with some sections appearing darker and others lighter, possibly due to the angle of sunlight or different types of panels. The ground is sandy and dotted with sparse vegetation. There is a bright reflection of sunlight near the centre of the image.A film still from The Great Endeavour, directed and designed by Liam Young, 2024. The image shows an aerial view of a large solar farm in a desert landscape. Rows of solar panels are arranged in a grid pattern, with some sections appearing darker and others lighter, possibly due to the angle of sunlight or different types of panels. The ground is sandy and dotted with sparse vegetation. There is a bright reflection of sunlight near the centre of the image.

'We must not assume that advanced technologies, from AR to AI, necessarily mean reduced carbon.'

CoSTAR Network chair Professor Andrew Chitty
Brian Tarran, report editor, CoSTAR Foresight Lab
How might AI, virtual production and other convergent technologies help – or hinder – the Creative Industries in their drive to become more sustainable?

Sustainability Impacts of Convergent Technologies in the UK Creative Industries identifies proactive and specific actions to mindfully manage some of the environmental impacts of convergent technologies, and delivers critical calls to action for driving sustainable progress through:

  • a transformative approach to leadership, with a focus on driving innovation, collaboration, and systematic change;
  • transparent data reporting to foster accountability, ensure regulatory compliance, and encourage widespread adoption of sustainable practices; and
  • integrated solutions that address energy consumption, resource management, and waste across the entire production lifecycle.

The report also sets out nine strategic research and development priorities for the Creative Industries, developed in consultation with experts across the CoSTAR Network.

Image - Film still from The Great Endeavour, directed and designed by Liam Young, 2024.

More resources
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Policy Briefing
Sustainability Impacts of Convergent Technologies in the UK Creative Industries

This policy briefing highlights the policy implications of the Foresight Lab’s report ‘Sustainability Impacts of Convergent Technologies in the UK Creative Industries’.

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