Scenarios in Creative Convergence
Scenarios in Creative Convergence
The Foresight Lab has published its latest Foresight report. This report explores how the creative sector can help us respond to some of the most complex challenges we face today: challenges around health, the environment, and national identity. It builds on Foresight Lab's earlier work, but shifts focus to areas that are often overlooked or harder to define.
Rather than treating the creative industries as fixed or separate from wider society, we look at them as a flexible system — made up of people, technologies, and ideas — that can adapt and contribute in unexpected ways. The scenarios in this report are not predictions. They are tools to help us think differently, ask better questions, and imagine new possibilities.
We believe creativity has a unique role in helping people make sense of change. Whether through media, design, or storytelling, it can support wellbeing, foster connection, and offer new ways of seeing the world. That’s why we encourage collaboration across sectors — between artists, researchers, technologists, and policymakers — to unlock the full potential of creative work.
This report is an invitation to explore what the creative sector might become, and how it can help shape a more resilient and responsive future.