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Creative Technologies International Scan #6

This Creative Technologies International Scan (CTIS) is the sixth in a series of publications designed to present and unpack global developments of advanced technologies in and for the Creative Industries.

Posted: 29 April 2026
Two people stand in silhouette in front of a vivid, abstract light display with swirling green, yellow, blue, and red tones.
PeriodJanuary – March 2026
AuthorsJoshua Dedman, Peter Cobb, Kiera Obi, Leon Forde, and Vicki Williams

The CTIS is a compilation of key trends and updates from markets outside of the UK, with analysis of the global opportunities and challenges on the horizon. It covers developments between January and March 2026, and tracks intelligence related to advanced technologies in and for the Creative Industries.

Summary of key findings

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AI policy is prioritising operational rules on disclosure, consent and human accountability.

Governments are moving from high-level ethical principles to concrete compliance requirements that directly affect how screen, games, music and immersive businesses use generative AI tools.

Creator income protection is becoming a central concern in international policy debate.

Copyright bodies, unions and cultural institutions are focusing on how value can be retained by creators when AI systems and global platforms sit between them and their audiences.

AI transparency is now a commercial and reputational issue, not only a compliance one.

Platform-level disclosure and labelling rules are shaping how content is submitted, discovered and, in some cases, whether it is eligible for distribution at all.

Read and download the full report
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