Creative Technologies International Scan #7

This Creative Technologies International Scan (CTIS) is the seventh in a series of publications designed to present and unpack global developments of advanced technologies in and for the Creative Industries.

Posted: 31 July 2026

person dancingg infront of interactive led screen with vivid yellow, red, and orange tones

PeriodApril – June 2026

AuthorsJoshua Dedman, Peter Cobb, Kiera Obi, Leon Forde, and Vicki Williams

The CTIS is a compilation of key trends and updates from markets outside of the UK, with analysis of the global opportunities and challenges on the horizon. It covers developments between April and June 2026, and tracks intelligence related to advanced technologies in and for the Creative Industries.

Summary of key findings

Renowned filmmakers and major studios are deepening their adoption and public endorsement of generative artificial intelligence (AI), moving the technology beyond experimentation into routine production workflows.

First tracked in Scan #1 (2024) and recurring in every edition since, the deployment of generative AI in production has continued to mature, from the early, efficiency-driven experiments of 2024, through the structural embedding seen in Scan #2 (Q1 2025), to the deployable production workflows described in Scan #6 (Q1 2026). A widening group of established directors and studios are increasingly building or acquiring in-house generative capability rather than relying solely on external vendors.

Scan #6

Fully AI-generated films and AI recreations are reaching festivals, markets and audiences, testing established norms of authorship and consent.

This trend first emerged in Scan #3 (Q2 2025); in the period since, such work has moved out of online showcases and into established industry events at growing scale, including the recreation of deceased or absent performers under estate consent and emerging guidelines.

Scan #3

Virtual production (VP) and AI tooling are becoming more embedded in infrastructure, from production through to exhibition.

VP has moved from showcase stages towards the mainstream capability described in Scan #5 (Q4 2025); it has become further integrated into the production process, and AI adoption is now beginning to extend through to exhibition activities, a newer development for the sector. At the same time, VP and visual effects (VFX) capability is increasingly concentrating among specialist providers and industry platforms.

Scan #5

Read and download the full report

Creative Technologies International Scan #7

Summary of key findings

Renowned filmmakers and major studios are deepening their adoption and public endorsement of generative artificial intelligence (AI), moving the technology beyond experimentation into routine production workflows.

Fully AI-generated films and AI recreations are reaching festivals, markets and audiences, testing established norms of authorship and consent.

Virtual production (VP) and AI tooling are becoming more embedded in infrastructure, from production through to exhibition.

Creative Technologies International Scan #6

Creative Technologies International Scan #5

Creative Technologies International Scan #4

Creative Technologies International Scan #3

Creative Technologies International Scan #2